Mourne Gullion Strangford Welcomes Travel Professional to Discover its Hidden Gems

Representatives from the UK travel trade enjoyed a recent visit to Mourne Gullion Strangford Geopark as part of a familiarisation (fam) trip organised by Tourism Ireland Great Britian and Tourism Northern Ireland.

These two leading organisations, responsible for developing and marketing tourism across the island of Ireland, joined forces to design the trip with the Mourne Gullion Strangford Geopark to expand product offerings and increase visitor spend to this unique destination, rich in natural beauty and outdoor adventure.

The outdoor activity and adventure-focused visit showcased the area’s exceptional tourism potential through immersive experiences. From seaweed foraging, wild river dipping to electric bike rides, participants received hands-on insight into the region’s diverse and marketable experiences.

This fam trip is a strategic step by Tourism Ireland Great Britian and Tourism Northern Ireland to deepen travel trade awareness and equip agents with firsthand knowledge to better sell the region as a premier outdoor destination. The itinerary was designed to inspire new packages and itineraries, ultimately supporting local tourism providers and increasing footfall to the region.

On welcoming the group, Newry, Mourne and Down District Council Chairperson, Councillor Pete Byrne said, “We are delighted to be involved in this fantastic initiative from Tourism Ireland Great Britian and Tourism Northern Ireland. Mourne Gullion Strangford is an area of outstanding natural beauty, culture, heritage and adventure. By giving travel professionals the chance to experience it for themselves, we are ensuring our unique landscapes and welcoming communities are firmly placed on the map for UK visitors. This fam trip is an important investment in our region’s tourism future.”

Participants felt the warm hospitality of the region’s tourism providers, experienced accommodation options tasted the local cuisine and engaged with local experiences ensuring a well-rounded understanding of the area’s tourism assets and potential.

The fam trip reflects growing demand for sustainable and nature-based travel, and it reinforces the strategic importance of Mourne Gullion Strangford as a cornerstone of Northern Ireland’s outdoor tourism appeal.